Privacy policy

Last updated: September 12, 2026

Sisu Fire Co. operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience ("Services"). Sisu Fire Co. is powered by Shopify's technology, which allows us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or take other actions through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.

Personal information we collect or process

When we use the term "personal information," we mean information that identifies, or can reasonably be linked to, you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot be used to identify or reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact information, including name, address, billing address, shipping address, phone number and email address.
  • Financial information, including credit card, debit card and bank account numbers, payment card information, financial account information, transaction details, payment information and other purchase confirmation details. Your full payment card details are processed by Shopify Payments or another payment provider, and we do not store them directly.
  • Account information, including username, password, security questions, preferences and settings.
  • Transaction information, including products you view, place in your cart, add to a wishlist or purchase, as well as your return, exchange or cancellation history.
  • Communications with us, including information you provide in communications with us, for example when you submit a customer support inquiry.
  • Device information, including information about the device, browser or internet connection you use, your IP address, and other personal identifiers.
  • Usage information, including information about how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, interact with us, or otherwise provide us with your personal information;
  • Automatically through the Services, including from your device, when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers, including when we use them to enable certain technology and when they collect or process your personal information on our behalf; and
  • From our Shopify Partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Service you use, we may use your personal information for the following purposes:

  • Providing, customizing and improving the Services. We use your personal information to provide you with the Services, including fulfilling our contract with you, processing your payments, fulfilling orders, remembering your preferences and the products that interest you, sending you notifications related to your account, processing purchases, returns, exchanges and other transactions, creating, maintaining and otherwise managing your account, arranging for deliveries, facilitating any returns and exchanges, enabling you to post reviews, and creating a customized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or postal mail, and showing you online advertisements for products and services on the Services or other websites, including based on products you have previously purchased or added to your cart and other prior activity on the Services. We only send marketing communications with your consent or another lawful basis. You may withdraw your consent at any time.
  • Security and fraud prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, to detect, investigate or take action regarding possible fraudulent, illegal, dangerous or harmful activity, to protect public safety and to secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other login details with anyone else.
  • Communicating with you. We use your personal information to provide customer support, respond to you, provide effective services to you and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, litigation or other legal proceedings, or to investigate possible violations of our terms or policies.

How we disclose your personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

  • To Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • To business and marketing partners to provide marketing services and advertisements to you. For example, we use Shopify to support personalized advertising to you across third parties based on your online activity with different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share information about you to show you targeted advertising and marketing based on your online activity with different merchants and websites. We only share information with marketing partners based on your consent.
  • When you direct, request or otherwise consent to disclosing certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Our relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your use of the Services in order to provide and improve the Services on our behalf. Information you submit to the Services is sent and shared with Shopify and third parties who may be located in countries other than your country of residence, in order to provide and improve the Services. In addition, we use certain enhanced features from Shopify, which draw on information obtained through your interactions with our store and other merchants and Shopify, to help protect, grow and improve our business. To provide these enhanced features, Shopify may use personal information collected through your interactions with our store and other merchants and Shopify. In these instances, Shopify is responsible for the processing of your personal information, including responding to requests relating to your rights over the use of your personal information for these purposes. To learn more about Shopify's use of your personal information and any rights you may have, you can review Shopify's Consumer Privacy Policy. Depending on where you live, you may have certain rights regarding your personal information under Shopify's Privacy Policy.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms of use. We do not guarantee the privacy or security of such sites and are not responsible for them, including the accuracy, completeness or reliability of information found on these sites. Information you provide in public or semi-public venues, including information you share on third-party social media platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation on our or a third party's ability to use it. The inclusion of these links does not by itself imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed in the Services.

Information about children

The Services are not intended for use by children, and we do not knowingly collect personal information about children under the applicable age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined by applicable law) the personal information of individuals under 16 years of age.

Security and retention of your information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, to provide you with the Services, to comply with our legal obligations, to resolve disputes, or to enforce applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

  • Right to access / know. You may have the right to request access to the personal information we maintain about you.
  • Right to delete. You may have the right to request that we delete personal information we maintain about you.
  • Right to correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
  • Right to transfer. You may have the right to receive a copy of the personal information we maintain about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.
  • Managing communication preferences. We may send you marketing emails, and you may opt out of receiving these at any time by using the unsubscribe option in the emails we send you. If you opt out, we may still send you non-marketing emails, such as those about your account or orders you have placed.

If you are a resident of the United Kingdom or the European Economic Area, and subject to any exceptions and limitations under local law, you may exercise the following rights in addition to those described above:

  • Right to object to and restrict processing: You may have the right to ask us to stop or restrict our processing of your personal information for certain purposes.
  • Right to withdraw consent: In cases where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of any processing conducted on the basis of your consent before its withdrawal. You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. If you would like more information about how Shopify uses your personal information and what rights you may have, including rights relating to information processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before fulfilling your request, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to lodge a complaint with your local data protection authority. For the European Economic Area, you can find a list of the responsible data protection authorities.

International transfers

Please note that we may transfer, store and process your personal information outside your country of residence.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or other adequacy or equivalent arrangements as published by the competent authority of the United Kingdom, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices, or for other operational, legal or regulatory reasons. We will post the updated Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact us

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email info@sisufire.fi. Under applicable data protection law, we are the data controller for your personal information.